Readings in marketing strategies and programs compiled by] Joseph P. Guiltinan, Gordon W. Paul

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Bibliographic Details
Other Authors:	Paul, Gordon W, Guiltinan, Joseph P
Format:	Book
Published:	New York McGraw-Hill 1982
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management > Addresses, essays, lectures Marketing > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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