Readings in marketing strategies and programs compiled by] Joseph P. Guiltinan, Gordon W. Paul

Readings in marketing strategies and programs compiled by] Joseph P. Guiltinan, Gordon W. Paul

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Bibliographic Details
Other Authors: Paul, Gordon W, Guiltinan, Joseph P
Format: Book
Published: New York McGraw-Hill 1982
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Management > Addresses, essays, lectures
Marketing > Addresses, essays, lectures
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 591 p. ill. 24 cm
Bibliography:Includes bibliographies.
ISBN:007048922X

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