Insights for marketing management

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Bibliographic Details
Main Author:	Gelb, Gabriel M. 1929- (comp)
Other Authors:	Gelb, Betsy D. 1935- (joint comp)
Format:	Unknown
Published:	Santa Monica, Calif. Goodyear Pub. Co. 1977
Edition:	2d ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|c DLC \|d DLC
090	0	0	\|a HF5415.13 \|b .G39 1977
100	1	#	\|a Gelb, Gabriel M. \|c 1929- \|e comp
245	1	1	\|a Insights for marketing management \|c [edited by] Gabriel M. Gelb, Betsy D. Gelb
250	#	#	\|a 2d ed
260	#	#	\|a Santa Monica, Calif. \|b Goodyear Pub. Co. \|c 1977
300	#	#	\|a viii, 303 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Gelb, Betsy D. \|c 1935- \|e joint comp
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32019
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