Insights for marketing management

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Bibliographic Details
Main Author:	Gelb, Gabriel M. 1929- (comp)
Other Authors:	Gelb, Betsy D. 1935- (joint comp)
Format:	Unknown
Published:	Santa Monica, Calif. Goodyear Pub. Co. 1977
Edition:	2d ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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