Cases in marketing management

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Bibliographic Details
Main Author:	Bursk, Edward Collins 1907-
Other Authors:	Greyser, Stephen A. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1975
Edition:	2d ed
Series:	Prentice-Hall foundations of marketing series
Subjects:	Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-31988
020	#	#	\|a 0131188933
090	0	0	\|a HF5415.13 \|b .B83 1975
100	1	#	\|a Bursk, Edward Collins \|c 1907-
245	1	0	\|a Cases in marketing management \|c Edward C. Bursk, Stephen A. Greyser
250	#	#	\|a 2d ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1975
300	#	#	\|a xv, 233 p. \|b ill. \|c 23 cm
490	1	#	\|a Prentice-Hall foundations of marketing series
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Greyser, Stephen A. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31988
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam