Fundamentals of modern marketing

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Bibliographic Details
Main Author:	Cundiff, Edward W
Other Authors:	Still, Richard Ralph 1921- (joint author), Govoni, Norman A. P. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1980
Edition:	3d ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-31986
020	#	#	\|a 0876921586
090	0	0	\|a HF5415 \|b .C793 1980
100	1	#	\|a Cundiff, Edward W
245	1	1	\|a Fundamentals of modern marketing \|c Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni
250	#	#	\|a 3d ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1980
300	#	#	\|a xiv, 462 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Still, Richard Ralph \|c 1921- \|e joint author
700	#	#	\|a Govoni, Norman A. P. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31986
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam