Fundamentals of modern marketing

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Bibliographic Details
Main Author:	Cundiff, Edward W
Other Authors:	Still, Richard Ralph 1921- (joint author), Govoni, Norman A. P. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1980
Edition:	3d ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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