Fundamentals of modern marketing

Fundamentals of modern marketing

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Bibliographic Details
Main Author: Cundiff, Edward W
Other Authors: Still, Richard Ralph 1921- (joint author), Govoni, Norman A. P. (joint author)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1980
Edition:3d ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 462 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0876921586

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