CRM at the Speed of Light Essential Customer Strategies for the 21st Century
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and ret...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Osborne
2004
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls. |
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| Item Description: | Includes index |
| Physical Description: | xviii, 670 pages illustrations 25 cm |
| ISBN: | 0072231734 9780072231731 |
CRM at the speed of light social CRM strategies, tools, and techniques for engaging your customers 
CRM at the speed of light capturing and keeping customers in Internet real time