CRM at the Speed of Light Essential Customer Strategies for the 21st Century

CRM at the Speed of Light Essential Customer Strategies for the 21st Century

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and ret...

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Bibliographic Details
Main Author: Greenberg, Paul (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Osborne 2004
Edition:Third Edition
Subjects:
Electronic commerce
Customer relations > Management
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