Strategic market planning problems and analytical approaches

Strategic market planning problems and analytical approaches

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Bibliographic Details
Main Author: Abell, Derek F. 1938-
Other Authors: Hammond, John S. 1937- (joint author)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1979
Subjects:
Marketing > Management
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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