Strategic market planning problems and analytical approaches

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Bibliographic Details
Main Author:	Abell, Derek F. 1938-
Other Authors:	Hammond, John S. 1937- (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1979
Subjects:	Marketing > Management Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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