Strategic market planning problems and analytical approaches

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Bibliographic Details
Main Author:	Abell, Derek F. 1938-
Other Authors:	Hammond, John S. 1937- (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1979
Subjects:	Marketing > Management Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-31926
020	#	#	\|a 013851089X
090	0	0	\|a HF5415.13 \|b .A24 1979
100	1	#	\|a Abell, Derek F. \|c 1938-
245	1	0	\|a Strategic market planning \|b problems and analytical approaches \|c Derek F. Abell, John S. Hammond
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1979
300	#	#	\|a xii, 527 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Hammond, John S. \|c 1937- \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31926
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam