Introduction to online market & industry research search strategies, case study, problems, and data source evaluations and reviews

• Other Authors: Shamel, Cynthia L (Editor)
• Format: Book
• Language: English
• Published: Mason, Ohio Thomson/Texere 2004
• Series: Business research solutions series
• Subjects: Marketing research > Computer network resources; Online databases
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 450 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0538726849

[This book] evaluates over 120 research databases - each one is critically analyzed and value-ranked by more than 50 researchers. Each database is valued on a 10-point scale for each of the following 8 objective criteria: 1. Cost-to-value; 2. Timelines; 3. Comprehensiveness; 4. Ease of use; 5. Search options; 6. Support services; 7. Training offered; 8. Special services.-Back cover.