Introduction to online market & industry research search strategies, case study, problems, and data source evaluations and reviews
[This book] evaluates over 120 research databases - each one is critically analyzed and value-ranked by more than 50 researchers. Each database is valued on a 10-point scale for each of the following 8 objective criteria: 1. Cost-to-value; 2. Timelines; 3. Comprehensiveness; 4. Ease of use; 5. Searc...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/Texere
2004
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| Series: | Business research solutions series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | [This book] evaluates over 120 research databases - each one is critically analyzed and value-ranked by more than 50 researchers. Each database is valued on a 10-point scale for each of the following 8 objective criteria: 1. Cost-to-value; 2. Timelines; 3. Comprehensiveness; 4. Ease of use; 5. Search options; 6. Support services; 7. Training offered; 8. Special services.-Back cover. |
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| Physical Description: | xiv, 450 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0538726849 |
Online market research cost-effective searching of the Internet and online databases