Introduction to online market & industry research search strategies, case study, problems, and data source evaluations and reviews

Introduction to online market & industry research search strategies, case study, problems, and data source evaluations and reviews

[This book] evaluates over 120 research databases - each one is critically analyzed and value-ranked by more than 50 researchers. Each database is valued on a 10-point scale for each of the following 8 objective criteria: 1. Cost-to-value; 2. Timelines; 3. Comprehensiveness; 4. Ease of use; 5. Searc...

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Bibliographic Details
Other Authors: Shamel, Cynthia L (Editor)
Format: Book
Language:English
Published: Mason, Ohio Thomson/Texere 2004
Series:Business research solutions series
Subjects:
Marketing research > Computer network resources
Online databases
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