Innovation in marketing

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Bibliographic Details
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Bridgewater, Susan, Doyle, Peter 1943 June 23-2003
Format:	Unknown
Published:	Oxford Boston Butterworth-Heinemann 1998
Series:	The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subjects:	Marketing > Case studies > Management Service industries > Case studies > Marketing Technological innovations > Case studies > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0750641215
090	0	0	\|a HF5415.13 \|b .I55 1998
245	0	0	\|a Innovation in marketing \|c edited by Peter Doyle and Susan Bridgewater
260	#	#	\|a Oxford \|a Boston \|b Butterworth-Heinemann \|c 1998
300	#	#	\|a xii, 225 p. \|b ill. \|c 24 cm
490	1	#	\|a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
500	#	#	\|a "Published in association with the Chartered Institute of Marketing."
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Case studies \|x Management
650	#	0	\|a Service industries \|v Case studies \|x Marketing
650	#	0	\|a Technological innovations \|v Case studies \|x Marketing
700	1	#	\|a Bridgewater, Susan
700	#	#	\|a Doyle, Peter \|c 1943 June 23-2003
710	1	#	\|a Chartered Institute of Marketing
840	0	0	\|a Marketing series (London, England)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=318066
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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