Innovation in marketing

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Bibliographic Details
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Bridgewater, Susan, Doyle, Peter 1943 June 23-2003
Format:	Book
Published:	Oxford Boston Butterworth-Heinemann 1998
Series:	The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subjects:	Marketing > Case studies > Management Service industries > Case studies > Marketing Technological innovations > Case studies > Marketing
Online Access:	Click Here to View Status and Holdings.
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