Innovation in marketing

Innovation in marketing

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Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Bridgewater, Susan, Doyle, Peter 1943 June 23-2003
Format: Book
Published: Oxford Boston Butterworth-Heinemann 1998
Series:The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subjects:
Marketing > Case studies > Management
Service industries > Case studies > Marketing
Technological innovations > Case studies > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published in association with the Chartered Institute of Marketing."
Physical Description:xii, 225 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0750641215

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