The Channel Advantage Going to market with multiple sales channels to reach more customers, sell more products, make more profit

The Channel Advantage Going to market with multiple sales channels to reach more customers, sell more products, make more profit

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Bibliographic Details
Main Authors: Friedman, Lawrence G. (Author), Furey, Timothy R. (Author)
Format: Book
Language:English
Published: Oxford Boston BUTTERWORTH HEINEMANN 1999
Edition:First edition
Subjects:
Marketing channels
Online Access:Click Here to View Status and Holdings.
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