The Channel Advantage Going to market with multiple sales channels to reach more customers, sell more products, make more profit

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Bibliographic Details
Main Authors:	Friedman, Lawrence G. (Author), Furey, Timothy R. (Author)
Format:	Book
Language:	English
Published:	Oxford Boston BUTTERWORTH HEINEMANN 1999
Edition:	First edition
Subjects:	Marketing channels
Online Access:	Click Here to View Status and Holdings.
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