The Channel Advantage Going to market with multiple sales channels to reach more customers, sell more products, make more profit
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford Boston
BUTTERWORTH HEINEMANN
1999
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| Edition: | First edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | x, 228 pages illustrations 25 cm |
| ISBN: | 0750640987 (hardback) 9780750640985 (hardback) |
Marketing channels