Marketing research for managers
The purpose of <STRONG>Marketing Research for Managers</STRONG> is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. <BR id=""CRLF&...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Crouch, Sunny |e author |
| 245 | 1 | 0 | |a Marketing research for managers |c Sunny Crouch, Matthew Housden |
| 250 | # | # | |a 3rd ed |
| 264 | # | 1 | |a Oxford |b Butterworth-Heinemann |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xvi, 372 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The purpose of <STRONG>Marketing Research for Managers</STRONG> is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. <BR id=""CRLF""><BR id=""CRLF"">This new edition of the text includes:<BR id=""CRLF""><BR id=""CRLF"">* The development of the ""knowledge economy""<BR id=""CRLF"">* Analysis of customer relationship management<BR id=""CRLF"">* Comprehensive discussion of electronic techniques<BR id=""CRLF"">* New and updated case studies and examples |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Housden, Matthew |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317687 |
| 964 | # | # | |c BOK |d 01 |
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Marketing research for managers 
Marketing information and research 2008-2009