Marketing research for managers
The purpose of <STRONG>Marketing Research for Managers</STRONG> is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. <BR id=""CRLF&...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research for managers