Managing business interfaces marketing, engineering, and manufacturing perspectives

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Bibliographic Details
Other Authors: Eliashberg, Jehoshua, Chakravarty, Amiya K
Format: Unknown
Published: Boston Kluwer Academic Publishers 2004
Series:International series in quantitative marketing ; 16
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HD38.5  |b .M358 2004 
245 1 1 |a Managing business interfaces  |b marketing, engineering, and manufacturing perspectives  |c edited by Amiya K. Chakravarty, Jehoshua Eliashberg 
260 # # |a Boston  |b Kluwer Academic Publishers  |c 2004 
300 # # |a viii, 332 p.  |b ill.  |c 24 cm 
490 1 # |a International series in quantitative marketing ;  |v 16 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Management 
650 # 0 |a Product management  |x Technological innovations 
650 # 0 |a Manufacturing industries  |x Technological innovations  |x Management 
650 # 0 |a Business logistics 
650 # 0 |a Design, Industrial  |x Management 
700 1 # |a Eliashberg, Jehoshua 
700 # # |a Chakravarty, Amiya K 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=317667 
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