Selling ASAP art, science, agility, performance

• Main Authors: Jones, Eli (Author), Chonko, Lawrence B (Author), Stevens, Carl G (Author)
• Format: Book
• Language: English
• Published: Mason, Ohio Thomson/South-Western 2005
• Edition: 1st ed
• Subjects: Sales management; Selling
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxiv, 431 pages illustrations 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 032418753X

[This text] centers its discussions on the importance of viewing a sale not as a one-time encounter, but as an opportunity to build a life-long, mutually beneficial relationship with the customer. In addition to the traditional coverage of the selling process, [this book] includes unique chapters such as Ethics in Selling and Understanding why buyers buy. Real-world examples, testimonials from successful sales professionals, and features focusing on the latest technology available to today's salesperson round out the discussions in the text and make it perfect for today's professional selling student -Back cover.