Public relations worktext a writing and planning resource
Public Relations Worktext provides the fundamental knowledge and the basic preparation needed for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to de...
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Main Author: | Zappala, Joseph M. (Author) |
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Other Authors: | Carden, Ann R., Simon, Raymond |
Format: | Book |
Language: | English |
Published: |
Mahwah, N.J.
Lawrence Erlbaum Associataes
2004
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Edition: | Second edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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