Public relations worktext a writing and planning resource

Public relations worktext a writing and planning resource

Public Relations Worktext provides the fundamental knowledge and the basic preparation needed for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to de...

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Bibliographic Details
Main Author: Zappala, Joseph M. (Author)
Other Authors: Carden, Ann R., Simon, Raymond
Format: Unknown
Language:English
Published: Mahwah, N.J. Lawrence Erlbaum Associataes 2004
Edition:Second edition
Subjects:
Business writing
Public relations
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