Public relations worktext a writing and planning resource

• Main Author: Zappala, Joseph M. (Author)
• Other Authors: Carden, Ann R., Simon, Raymond
• Format: Book
• Language: English
• Published: Mahwah, N.J. Lawrence Erlbaum Associataes 2004
• Edition: Second edition
• Subjects: Business writing; Public relations
• Online Access: Click Here to View Status and Holdings.

 Public Relations Worktext provides the fundamental knowledge and the basic preparation needed for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, offering instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities.