Strategic alliances theory and evidence
This book addresses the basic concepts and theories of collaborative strategy. It presents an introduction on the topic of alliance research. This volume goes on to suggest the economics perspectives on alliances as well as how to select the most beneficial alliance. It also presents features a sect...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2004
©2004 |
| Series: | Oxford management readers
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Developing strategic alliances