Strategic alliances theory and evidence

This book addresses the basic concepts and theories of collaborative strategy. It presents an introduction on the topic of alliance research. This volume goes on to suggest the economics perspectives on alliances as well as how to select the most beneficial alliance. It also presents features a sect...

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Bibliographic Details
Other Authors: Reuer, J. J. (Jeffrey J.)
Format: Book
Language:English
Published: New York Oxford University Press 2004
©2004
Series:Oxford management readers
Subjects:
Online Access:Click Here to View Status and Holdings.
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