Strategic alliances theory and evidence

This book addresses the basic concepts and theories of collaborative strategy. It presents an introduction on the topic of alliance research. This volume goes on to suggest the economics perspectives on alliances as well as how to select the most beneficial alliance. It also presents features a sect...

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Bibliographic Details
Other Authors: Reuer, J. J. (Jeffrey J.)
Format: Book
Language:English
Published: New York Oxford University Press 2004
©2004
Series:Oxford management readers
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Online Access:Click Here to View Status and Holdings.
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Summary:This book addresses the basic concepts and theories of collaborative strategy. It presents an introduction on the topic of alliance research. This volume goes on to suggest the economics perspectives on alliances as well as how to select the most beneficial alliance. It also presents features a section on real options, an important and emerging feature in the area of strategy. The concluding section introduces relational perspectives of collaborative strategy.
Physical Description:xi, 461 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0199256551
9780199256556