Information and communication technology for competitive intelligence

Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool. Examples are: the Internet, data warehouses or specific applications for comp...

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Bibliographic Details
Other Authors: Vriens, Dirk Japp 1963- (Editor)
Format: Book
Language:English
Published: Hershey, PA Idea Group Pub. 2004
Subjects:
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