Interactive services marketing

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Bibliographic Details
Main Author:	Fisk, Raymond P.
Other Authors:	Grove, Stephen J. 1950- (Stephen John), John, Joby 1957-
Format:	Book
Published:	Boston Houghton Mifflin 2004
Edition:	2nd ed
Subjects:	Service industries > Management Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD9980.5 \|b .F544 2004
100	1	#	\|a Fisk, Raymond P.
245	1	0	\|a Interactive services marketing \|c Raymond P. Fisk, Stephen J. Grove, Joby John
250	#	#	\|a 2nd ed
260	#	#	\|a Boston \|b Houghton Mifflin \|c 2004
300	#	#	\|a xxiv, 275 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Service industries \|x Management
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Grove, Stephen J. \|d 1950- \|q (Stephen John)
700	#	#	\|a John, Joby \|d 1957-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=314371
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