Interactive services marketing

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Bibliographic Details
Main Author:	Fisk, Raymond P.
Other Authors:	Grove, Stephen J. 1950- (Stephen John), John, Joby 1957-
Format:	Book
Published:	Boston Houghton Mifflin 2004
Edition:	2nd ed
Subjects:	Service industries > Management Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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