Beyond the core expand your market without abandoning your roots
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient ne...
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Main Author: | Zook, Chris 1951- |
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Format: | Book |
Published: |
Boston
Harvard Business School Pub.
2004
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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