Beyond the core expand your market without abandoning your roots
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient ne...
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Boston
Harvard Business School Pub.
2004
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THE FOUNDER'S MENTALITY HOW TO OVERCOME THE PREDICTABLE CRISES OF GROWTH