Beyond the core expand your market without abandoning your roots

Beyond the core expand your market without abandoning your roots

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient ne...

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Bibliographic Details
Main Author: Zook, Chris 1951-
Format: Unknown
Published: Boston Harvard Business School Pub. 2004
Subjects:
Industrial management
Strategic planning
Corporate profits
Corporations > Growth
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