Strategic and Competitive Analysis Methods and Techniques for Analyzing Business Competition

Strategic and Competitive Analysis Methods and Techniques for Analyzing Business Competition

For Strategic Management courses. This book examines the techniques involved in analyzing business and competitive data and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models.

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Bibliographic Details
Main Author: Fleisher, Craig S. (Author)
Other Authors: Bensoussan, Babette E.
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2003
Subjects:
Business intelligence
Strategic planning
Competition
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