Marketing principles and best practices

Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.

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Bibliographic Details
Other Authors: Hoffman, K. Douglas
Format: Book
Published: Mason, Ohio Thomson/South-Western 2005
Edition:3rd ed
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Online Access:Click Here to View Status and Holdings.
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