Marketing principles and best practices
Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.
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| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
2005
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The principles and practice of marketing