Marketing principles and best practices

Marketing principles and best practices

Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.

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Bibliographic Details
Other Authors: Hoffman, K. Douglas
Format: Unknown
Published: Mason, Ohio Thomson/South-Western 2005
Edition:3rd ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Marketing principles and best practices  |c K. Douglas Hoffman ... [et al.] 
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500 # # |a Rev. ed. of: Marketing : best practices. 2nd ed. c2003 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices. 
650 # 0 |a Marketing 
700 1 # |a Hoffman, K. Douglas 
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