Marketing principles and best practices
Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.
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| Other Authors: | |
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| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
2005
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices. |
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| Item Description: | Rev. ed. of: Marketing : best practices. 2nd ed. c2003 |
| Physical Description: | xlii, 598 p. col. ill. 29 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0324200447 (Student ed. package) 0324221355 (Student ed. core) 0324225180 (Intl. stud. ed. package) 0324225199 (Int.. stud. ed. core) |
The principles and practice of marketing