Diversity in advertising broadening the scope of research directions

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Bibliographic Details
Other Authors:	Williams, Jerome D. 1947-, Lee, Wei-Na 1957-, Haugtvedt, Curtis P. 1958-
Format:	Book
Published:	Mahwah, N.J. Lawrence Erlbaum 2004
Series:	Advertising and consumer psychology
Subjects:	Advertising > Psychological aspects Communication in marketing Consumers > Attitudes
Online Access:	Click Here to View Status and Holdings.
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001	wils-312780
020	#	#	\|a 0805847944 (casebound)
090	0	0	\|a HF5822 \|b .D59 2004
245	1	1	\|a Diversity in advertising \|b broadening the scope of research directions \|c edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
260	#	#	\|a Mahwah, N.J. \|b Lawrence Erlbaum \|c 2004
300	#	#	\|a xxi, 447 p. \|b ill. \|c 24 cm
490	1	#	\|a Advertising and consumer psychology
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Advertising \|x Psychological aspects
650	#	0	\|a Communication in marketing
650	#	0	\|a Consumers \|x Attitudes
700	1	#	\|a Williams, Jerome D. \|c 1947-
700	#	#	\|a Lee, Wei-Na \|c 1957-
700	#	#	\|a Haugtvedt, Curtis P. \|c 1958-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=312780
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam