Diversity in advertising broadening the scope of research directions

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Bibliographic Details
Other Authors:	Williams, Jerome D. 1947-, Lee, Wei-Na 1957-, Haugtvedt, Curtis P. 1958-
Format:	Book
Published:	Mahwah, N.J. Lawrence Erlbaum 2004
Series:	Advertising and consumer psychology
Subjects:	Advertising > Psychological aspects Communication in marketing Consumers > Attitudes
Online Access:	Click Here to View Status and Holdings.
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