Diversity in advertising broadening the scope of research directions

Diversity in advertising broadening the scope of research directions

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Bibliographic Details
Other Authors: Williams, Jerome D. 1947-, Lee, Wei-Na 1957-, Haugtvedt, Curtis P. 1958-
Format: Book
Published: Mahwah, N.J. Lawrence Erlbaum 2004
Series:Advertising and consumer psychology
Subjects:
Advertising > Psychological aspects
Communication in marketing
Consumers > Attitudes
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 447 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0805847944 (casebound)

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