Marketing
Organized around the marketing mix, this thoroughly revised text provides students with an introduction to the dynamic world of marketing.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
2004
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| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing
