Marketing

Organized around the marketing mix, this thoroughly revised text provides students with an introduction to the dynamic world of marketing.

Saved in:

Bibliographic Details
Main Authors:	Lamb, Charles W (Author), McDaniel, Carl D (Author), Hair, Joseph F (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio Thomson/South-Western 2004
Edition:	Seventh Edition
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet