Marketing
Organized around the marketing mix, this thoroughly revised text provides students with an introduction to the dynamic world of marketing.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
2004
|
| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2004 -CN a #001 eng D | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .L2624 2004 |
| 100 | 1 | # | |a Lamb, Charles W |e author |
| 245 | 1 | 1 | |a Marketing |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
| 250 | # | # | |a Seventh Edition |
| 264 | # | 1 | |a Mason, Ohio |b Thomson/South-Western |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xxxviii, 774 pages |b colour illustrations |c 29 cm |e 1 CD-ROM (4 3/4 in.) |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 338 | # | # | |a computerdisc |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 742-744) and index |
| 520 | # | # | |a Organized around the marketing mix, this thoroughly revised text provides students with an introduction to the dynamic world of marketing. |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a McDaniel, Carl D |e author |
| 700 | # | # | |a Hair, Joseph F |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=311443 |
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Marketing