Marketing

Marketing

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Organized around the marketing mix, this thoroughly revised text provides students with an introduction to the dynamic world of marketing.

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Bibliographic Details
Main Authors:	Lamb, Charles W (Author), McDaniel, Carl D (Author), Hair, Joseph F (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio Thomson/South-Western 2004
Edition:	Seventh Edition
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	Organized around the marketing mix, this thoroughly revised text provides students with an introduction to the dynamic world of marketing.
Physical Description:	xxxviii, 774 pages colour illustrations 29 cm 1 CD-ROM (4 3/4 in.)
Bibliography:	Includes bibliographical references (p. 742-744) and index
ISBN:	0324147988