Customer relationship management the bottom line to optimizing your ROI

Customer relationship management the bottom line to optimizing your ROI

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This work recommends initiatives for improving customer service and managing change, describing methodologies geared toward building relationships through customer-perceived value instruments, monitoring customer relationship indices, and changing the corporate culture and the way people work. Anton...

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Bibliographic Details
Main Authors: Anton, Jon (Author), Petouhoff, Natalie L (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2002
Series:Management skills, NetEffect series
Subjects:
Customer relations > Case studies > Management
Customer relations > Management > Statistical models
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