BIG in Asia 25 STRATEGIES FOR BUSINESS SUCESS

BIG in Asia 25 STRATEGIES FOR BUSINESS SUCESS

This is a completely revised and updated edition of the bestselling book by Michael Backman and Charlotte Butler. Companies operating in Asia find themselves confronted by obstacles that hinder development and progress. This book identifies the transformation of the competitive landscape post-crisis...

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Bibliographic Details
Main Authors: Backman, Michael 1967- (Author), Butler, Charlotte (Author)
Format: Book
Language:English
Published: New York Palgrave Macmillan 2004
Edition:Revised and updated
Subjects:
Strategic planning > Asia
Intercultural communication > Asia
International business enterprises > Management > Asia
Business planning > Asia
Success in business > Asia
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